Implementation is the key to export success
If you really want your exports to take off, you have to devote time to it structurally.
And that’s where if often goes wrong. Your focus isn’t on exporting, you don’t know how to tackle the issues abroad, and the lack of time means you don’t get round to implementing things in practice.
The result is that your exports don’t grow fast enough and you aren’t achieving the desired results. The consequences for the future will be even greater. Can your company keep going if your exports remain at their current levels?
I will help you make a success of exporting.
For SMEs that don't have the time
I work with SMEs from manufacturing industries and the agricultural sector that do not have enough time to get their exports up to the level they would want.
The sales and marketing you have done abroad so far haven’t led to the levels of turnover you had envisaged. Keeping plodding along like that isn’t an option, but freeing up more time within the current team for exports is unrealistic.
In the role of interim export manager, I can take work off your hands without you needing to take anyone on permanently. I will help you set up your exports and assist in the activities involved so that you can put your company on the map abroad.
Export management in practice
During the intake interview, we will discuss what you want to achieve in terms of exports, your opportunities abroad and the bottlenecks in putting that into practice. I will then draw up an action plan on that basis. Once there is a plan we are both happy with, we can get the ball rolling.
There are a number of fixed steps in any project:
Step 1: Making choices
Where are your opportunities abroad? What is helping your export growth and where is it being held back? What is achievable? How do you see your company’s future?
This is the basis of your export strategy.
Step 2: Creating structure
I translate the choices into a feasible export plan. This type of plan creates structure and gives you handles to use during the implementation.
A good export plan is concise, concrete and above all feasible in practice.
Step 3: Action
Strategies and plans are no use without actions. That’s what it all boils down to. I provide support for selecting business partners, carry out market research, set up sales and marketing campaigns and help improve your export processes.
We work towards the final target, one small step at a time. Not merely when there’s time: we do it structurally and we persevere.
Achieving export turnover structurally takes time. So you hire me for at least several months to support you in the export activities.
At the same time, you will want to know what investment is involved and how quickly you will recoup it. That is why we make agreements beforehand about the objectives of our cooperation, the duration of the project, the costs and the anticipated results. That way you don’t have to worry about any surprises later.
How soon can you expect results?
You have to allow for it taking two to three years before you have genuinely built up a position on the export market. That sounds like a very long time, but you didn’t get your company to its current position domestically in your own country in just a couple of months either. You often have to cope with other ways of doing business abroad. On top of that, you’re further away from your clients.
It does not necessarily mean, though, that it will take that long before the first orders come in. A consistent and carefully planned approach will get results quickly.